Feileacain Butterfly.jpg

29 June 2021

Colours of Creation

Sims IVF logo

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Sims IVF

With Fertility Awareness Week just around the corner what better way to raise awareness of all the different types of fertility journeys than by celebrating an innovative artist who uses her art to represent the unique experience of each fertility journey. The ‘Colours of Creation’ campaign, which centers around IVF embryo art, aims to raise awareness of fertility and to give patients an opportunity to open up about their journey through the medium of art.

We came across Laura Steerman’s of Quaintbaby artwork late last year and we were absolutely blown away by it. The beautiful swirling colours make for perfect mementos for those wanting something special to remember their journey by. Her artwork signalled hope and we knew we had to reach out.

We spoke recently to Laura about popping some of her artwork in our clinics and an idea was born! We decided it was only fitting to have our patients involved in this process.  We decided that patients could help pick the colour for the new art for the clinic, based on their fertility journey and the colours they feel best represents their experience.  

How to get involved?

Laura also has kindly offered for two followers to win a 6x6" or 5x7" canvas. In order to get involved, we ask you to like and follow both Instagram pages and comment a colour related to your fertility journey or a friend or family member's journey, underneath the competition grid post on the Sims IVF page.

Insta handles: @sims_ivf




    You can check out Laura’s artwork below:

    Amelias Soundwave pinks and creams with.jpg
    Feileacain Butterfly.jpg
    Baby Max Embryo during IVF process blues.jpg
    Baby Sean abstract from early scan in na.jpg

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