Cookie policy


Sims IVF (company number 280514) ("we", "us" or "our") operates this website (the “Website”). Subject to your consent, where required by applicable law, we use cookies and similar technologies (“cookies”) to help us improve the use and functionality of the Website and to better understand how visitors use the Website.

Please also see our Privacy Policy for further details about the ways in which we collect and use your personal data. 


Cookies are small data or text files that are stored in your web browser on your computer, tablet or smartphone (each a "Device") when you visit a website. For instance, when you return to the Website after logging in, cookies provide information to the Website so that the Website will remember you. They help us to improve our Website and to deliver a better and more personalised service.

Most web browsers automatically accept cookies but you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your web browser settings. Each browser is a little different, so look at your browser “Help menu” to learn the correct way to modify your cookies (see Section 6 below). If you turn cookies off, you won’t have access to many features that may make your browsing of the Website smoother and some of our services may not function properly.


Yes, we use cookies to enhance your experience of using our Website. The information is used to identify users, remember user preferences and allow users to complete tasks without having to re-enter information when browsing from one page to another or when visiting the Website at a later date.

We also use cookies to collect and analyse site usage data, related to user use and patterns. This data is used to improve our Websites and enhance user experience.

We may place cookies on partner websites to advertise our services. These cookies are mainly used to display content tailored to your interests and to evaluate our content (including advertising). Our cookies are also used by third party sites in order to provide advertising that is relevant. This relevance is based on a profile built form your previous visits to our Website, including the pages you have visited.


We use cookies for the following purposes:

  • to customise your visit to our Website;
  • to improve our Website;
  • to save a visitor’s recent searches to save them time when revisiting our Website;
  • to provide visitors with advertising that is relevant (third parties are involved in providing this);
  • to analyse and compile collected data to build a profile about visitors;
  • for statistical and analysis purposes.


General Information

Source (Where cookies come from)

First Party Cookies

These cookies are provided by us and used by various features on our Website. Examples may include customising a user’s visit, providing statistical information, and verifying a user’s identity for security purposes.

Third Party Cookies

These cookies are provided by "Third Party" vendors who provide products and features we have integrated into our site. Examples include Google analytics, ad networks, and security systems.

Expiration (How long cookies last)

Session Cookies

These cookies are added when a user starts to browse our site or interacts with a specific feature and are deleted when the browser is closed.

Persistent Cookies

These cookies are added when a user starts to browse our Website or interacts with a specific feature, but may remain stored on your Device until a certain termination date is reached (in terms of minutes, days or years from the creation/update of the cookie).

Type (What application uses the cookie)

Necessary cookies

These cookies are essential in order to enable you to navigate the Websites and use the Websites’ features, such as accessing secure areas of the Website. Without these cookies, services you have asked for cannot be provided.

Performance cookies

These cookies collect information about how you use the Website, for instance which pages of the Website you most often use. The information collected by these cookies does not identify you. All information these cookies collect is aggregated and therefore anonymous.

Functional cookies

These cookies allow the Website to remember choices you make and provide more personal features. These cookies can also be used to monitor and analyse the performance, operation and effectiveness of the Website, so that we can improve and optimize it.

We may also use session cookies, which are temporary cookies that aid your navigation through the pages on the Website, and will remember preferences you have selected during the session. These cookies expire once you close your browser.

Targeting/Advertising cookies

These cookies are used to deliver adverts more relevant to you and your interests. Some of our partners may also use cookies or web beacons (a single-pixel image file) so that you see more relevant advertisements when visiting other websites (see Cookies List below).

Cookies List

Further details on our specific use of cookies are contained in the following table:

Cookie TypeNamePurposeExpirationWho provides the cookieOpt out link
Performance CookieGoogle AnalyticsMonitor and analyse use of the Website.PersistentGoogle
Targeting CookieFacebookMeasure ad conversion and retarget advertisements on FacebookPersistentFacebook
Performance CookieHotjarMonitor and analyse use of the Website.PersistentHotjar
Targeting CookieGoogle AdsMeasure ad conversion and retarget advertisements online.PersistentGoogle
Targeting CookieMicrosoft AdsMeasure ad conversion and retarget advertisements online.PersistentMicrosoft
Targeting CookieYahoo Gemini/ Verizon MediaMeasure ad conversion and retarget advertisements online.PersistentYahoo/Verizon Media


You can control the cookies placed and retained on your Device. The Privacy Policy and this Cookie Policy are provided to be transparent about our practices regarding the use of cookies and to allow you the opportunity to make an informed choice.

Where applicable, we will obtain your prior informed consent to use cookies which store or access information on your Device. For instructions on blocking and deleting cookies, see the privacy and help documentation of your specific browser’s website. If you use more Devices and/or browsers you will need to disable cookies on each Device and on each browser separately. Here are the locations of the cookie settings for all major web browsers:

  • Internet Explorer - Tools > Internet Options > Privacy tab.
  • Mozilla Firefox - Tools > Options > Privacy menu.
  • Safari Users - Edit > Preferences > Privacy menu.
  • Chrome Users - Settings > Content Settings > Privacy > Cookies.

You can also withdraw your consent at any time by clicking the privacy settings banner at the bottom of your screen.


You can find more information about cookies by visiting the following information websites:

8. Changes to our Cookie policy

We reserve the right to change this Cookie Policy from time to time at our sole discretion. If we make any changes, we will post those changes here and update the “Last Updated” date at the bottom of this Cookie Policy. However, if we make material changes to this Cookie Policy we will notify you by means of a prominent notice on our Website and, where appropriate, notify you in writing e.g. by SMS or email.

9. Contact Us

Questions, comments, requests and complaints regarding this Cookie Policy and your personal data are welcome and should be addressed to our Data Protection Officer:


Address:  The Data Protection Officer, Sims IVF, Clonskeagh Road, Clonskeagh, Dublin 14